We like to create content around certain categories and it needs to be real for us. Pat Flynn: But I also know that, that's not always easy and oftentimes people can either but heads or they have different ideas. This site uses affiliate links. We introduced her to our families, one person at a time. We are so thankful for all her hard work as she elevates and polishes our writing. . It helps that ABeautifulMess.com, the site I run with my sister, Emma Chapman, focuses on family-friendly craft and recipe projects. Emma Chapman: All of those kinds of have different levels of potential involvement and like time associated and also costs. Like, you've listed at the top of this a number of things that we've had that have done well for us, what you didn't list, which I'm glad, but it's all the things that haven't done well for us and that we had to abandon in business. He's extremely talented, and we have a lot of happy hours celebrating his many accomplishments! I believe so many people miss out on adoption because fear gets in the way. But I think, sometimes people forget, other people are just busy. LaTonya shares style tutorials and tips from home in Brooklyn, New York. First, I wanted to share some of Emma's and my snapshots from Amsterdam. We don't want to be too forceful or anything like that, but it's just, there's no such thing as like a bad route to finding that contact. Emma Chapman: There a lot of the things I wish we'd done on that first launch. I think it's important for cross promotion. Startup investor and author of the iconic bestseller, The 4-Hour Workweek, Bestselling author and founder of iwillteachyoutoberich.com, Business leader and bestselling author of Free to Focus, Bestselling author, founder of Vaynermedia, and popular YouTuber, Fitness icon, motivational speaker, and bestselling author, Online marketing expert and creator of Digital Course Academy. We just returned from a trip to Amsterdam and Iceland. Pat Flynn: That's awesome. Emma Chapman: The thing I say for people and the type of industry that I'm in, so it could be crafts or cooking or decor or fashion or something of that nature, I think if you have a channel that could be a blog, that could be a YouTube channel, it could be anything where you're putting out great content. My sister and I owned a vintage store in our early twentiesit didn't really make any money, and customers were few and far between. What are some tactics and things that you've done now to move that audience? With A Beautiful Mess, we did a paid app within app purchases, but we got so much pushback for having an app purchases and paid App Store. Trey George: Yeah. Ioan Gruffudd has filed for divorce from wife Alice Evans, a month after she claimed he was "leaving his family" with no explanation. Then everything kind of just took off from there. My momshe taught me to love art, to make art every day, and to let go of the ideal of perfection. We definitely spend a lot of time in the beginning talking about the income strategies there, especially with sponsored posts. Emma Chapman: It has to be a win there and then it has to be a win for our readers. Emma, how do you stay true to your brand despite a, the opportunity to promote kind of whatever products you want and the opportunities and the potential revenue gain that can come from likely companies that are reaching out to you to want to get in front of your audience? Because if someone who doesn't know you clicks over and they're interested, but then they see you have one star, two star app, they're going to be more hesitant to download. We feel like the luckiest family in the world! It felt so good to have something she wanted me to do. Thats just how the first day is. Do you approach it one way or the other or both? We love the travel videos he's created for us (see, Jacki manages and coordinates our social media and keeps. It kind of builds on what she does, but that's like, she's so good at that. Download books for free. Trey George: I would say shamelessness, but I think a lot of times it especially, maybe it's our generation. Elsie: You're listening to the A Beautiful Mess podcast. On top of that, Elsie is a Design Team Member of KI-Memories, a part of the Art Group Red . Whether that's buying something or commenting or whatever it is. Emma is my sister and the co-owner of A Beautiful Mess. We ended up using all that time making blog posts together and quickly discovered it could make more money than owning a store. Divorce Humor. Pat Flynn: Nice. I had a lot of hang ups that were unnecessary, but at least I got past them eventually. How did a blog lead to this, not to mention other ventures like physical products, books, and more? Her story opened our hearts, and we knew we wanted to do the same. Uncategorized. You think, "Well, what if we don't have any sponsors two months from now or four months from now, I better do this one that doesn't quite fit.". Thank you so much, Tim Flynn for the wind. I hope [inaudible 00:27:14] publishes some, but whatever. I just want to say one more time, appreciate you. We're going to get into all of them. We didn't understand, like, I think they had to send me a document how to turn track changes on in word. Our email content is full of value, void of hype, tailored to your interests whenever possible, never pushy, and always free. I honestly feel so lucky every day just to be her mama. We still love blogging all these years later! Trey George: Just to build on that a little bit, a really good strategy in general is just to get them involved somehow. Most well known as the co-owner of the lifestyle company A Beautiful Mess with her sister Emma Chapman. That's not necessarily going to help you build that wealth, whether within your business or in your personal life. Final question on that is, is there a trick to reaching out to a company to getting a hold of them or having that discussion? What makes her able to continue moving forward is that she'll very quickly realize, "Oh, this is a problem. Trey George: We do a weekly meeting with the whole team for about 30 minutes to an hour and then I do daily stand ups with our developers and then our business team. We also really take their feedback like, "Oh, it'd be really awesome if I could have this feature or that feature.". I've eventually learned that sometimes it's best to keep some parts of my life "just for fun.". On Day 3, Nova handed me a cup. I hope you enjoyed that interview with Emma and Trey and again, abeautifulmess.com is where you can go. Trey George: Then they're kind of, they are part of the process and all of a sudden it keeps it more top of mind. Pat Flynn: We could find them through abeautifulmess.com as well, right? Pat Flynn: And really it's about that audience engagement in that targeted niche audience that you're building that will open up those opportunities for you. We recently traveled to Palm Springs, one of our favorite cities. I don't think that's foreign at all. We also talk about how to organize those things, how to build a team behind it and all those great things. I have this great platform. Celebrity crush: Steven Colbert Welcome to A Beautiful Mess! Travel. Emma Chapman: Like that's also something that might be going on. In the same way, I've been given a lot of information and advice over the years from people in my industry. I know a lot of people want to do that, but they don't even know where to start. The couple created the blog to document their life and marriage together through photography. Speaking of moving forward, we have a lot of great episodes coming your way so if you haven't yet subscribed to the show, please do that and that way you can automatically get the new episodes that come your way too. It was right around the time Instagram introduced video so it all kind of work together. Its name in English is a (pronounced / e /), plural aes. Trust me, I've been there and I still in there sometimes I feel it. That's putting together a media kit of some kind and even if you're just doing it from a rough draft standpoint for your own, like even if you're not sending out a full media kit every time, but just so you have those numbers baked in and you can very quickly say like, "This is what we have to offer." I absolutely believe it's possible to thrive in your career AND be a great mom. When I'm thinking about diversifying my business, it's very similar to diversifying your own personal income. Emma Chapman: Because instead of a bunch of random content, you're kind of creating this one long narrative, not like a novel, but just one thesis I guess, or whatever. Don't be afraid to explore both avenues and see what's the right fit for your project. Congrats. Pat Flynn: Thank you for that. They might try using this through negotiation, since they'll be aware that you're needing a quick sale. Ioan Gruffudd has filed for divorce from wife Alice Evans, a month after she claimed he was "leaving his family" with no explanation. Nature Pure Niox Golf Covers, Thank you. 'Cause here's the thing, this is the advice I try to give my friends. Emma Chapman: Yeah, and I think too, like one, think about diversifying among different categories and additionally think about diversifying as far as things that will take your attention. Trey George: Which is like a look, but it's just like there was a lot of filter apps out there for very serious photos, but for the more fun, colorful photos that we like to post and take and do, we didn't see a lot of apps out there. print Print. I ran, panicked, thinking that something terrible had happened. It will always get us started and it will get us the attention of the right people. Emma is my sister and the co-owner of A Beautiful Mess. Divorce Humor. But beyond that it's, we've really, really hit a good stride with Instagram ads. That's what my books are. Everything started with a blog called A Beautiful Mess that Emma and her partner Elsie, who unfortunately couldn't join us today, had started. In our application, wed checked off special needs that we felt we could handle, such as a cleft palate. That's probably not how you operate so don't assume that, just like put it out there what you need and give. Don't get discouraged and unless someone directly says, "Hey, don't email me." There's an element of social marketing there. That's why they're there and you go do the thing that you're really good at. Elsie founded A Beautiful Mess in 2007, and she is currently the Creative Director, overseeing the look and feel of A Beautiful Mess's online content as well as Oui Fresh, which is their product brand. Philip oversees the development behind our websites. Pat Flynn: We dive into from the start how A Beautiful Mess was built. Announcer: Welcome to the Smart Passive Income Podcast where it's all about working hard now so you can sit back and reap the benefits later. That's really our story. Trey George: Well, it also gives you that opportunity to kind of lean into what your interests are. We work with an awesome team of people! Emma Chapman: So anyone aspiring, I do think that's something to really keep an eye on and work on is making sure your reviews are good. 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